According to Forrester Research:
The most equalizing component here is the fact that Web analytics tools alone do not differentiate leading organizations from laggards. Enterprises have an opportunity to achieve competitive advantage by developing their Web analytics strategies and aligning organizational resources now.
Intelligence you can use.
(re)Optimize Existing Pages for Organic Search
Google’s search for content doesn’t mean you have to start fresh. Instead of building a new house, you can renovate.
Business Intelligence through Web Analytics
Where your Web site is concerned, the data you need to pay attention to must be relevant to what your business is trying to accomplish.
How Much is a Link REALLY Worth?
Quality Web site content is an integral part of online marketing. But it also needs LINKS; Links that will contribute to your online success.
Build a Better Google Dashboard
If you have a Google Analytics account, you should think about your Web site dashboard the same way that a pilot thinks about their aircraft.
Win more business with better KPIs
It’s no secret that your Web site can turn visitor data in competitive advantage. So, which data should you monitor for business success?
The Myth of Visitor Engagement
Marketing a business means embracing data. Too often that data is just plain useless. Visitor engagement is a case in point.
Turn SEO into Competitive Advantage
Search Engine Optimization (SEO) is the most critical part of your online marketing, yet it is often the most ignored.
What Inbound Marketing is all about
Done right, inbound marketing can deliver half your qualified leads for about one third the cost of traditional marketing.