According to Forrester Research:
The most equalizing component here is the fact that Web analytics tools alone do not differentiate leading organizations from laggards. Enterprises have an opportunity to achieve competitive advantage by developing their Web analytics strategies and aligning organizational resources now.
Successful online marketing requires a combination of tactics and tools.
Intelligence you can use.
Google’s search for content doesn’t mean you have to start fresh. Instead of building a new house, you can renovate.
Where your Web site is concerned, the data you need to pay attention to must be relevant to what your business is trying to accomplish.
Quality Web site content is an integral part of online marketing. But it also needs LINKS; Links that will contribute to your online success.
If you have a Google Analytics account, you should think about your Web site dashboard the same way that a pilot thinks about their aircraft.
It’s no secret that your Web site can turn visitor data in competitive advantage. So, which data should you monitor for business success?
Marketing a business means embracing data. Too often that data is just plain useless. Visitor engagement is a case in point.
Search Engine Optimization (SEO) is the most critical part of your online marketing, yet it is often the most ignored.
Done right, inbound marketing can deliver half your qualified leads for about one third the cost of traditional marketing.